The Starting Point

Our goal was to find an Email Marketing Specialist for Public Nectar to take ownership of retention initiatives for different eCommerce clients, from strategy to building better email flows and optimizing performance

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Our Solution

To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position

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Selling Points

Fully remote & international team
A wealth of growth opportunities to become and develop into a leadership role
A diverse portfolio of clients from different niches
Flexible working time and autonomy over their clients

Requirements

3 years of experience working with email marketing for eCommerce clients
Strong knowledge of Klaviyo
A good understanding of customer psychology and what makes them convert
Understanding of direct-response copywriting principles

Our Winning Approach

Targeted sourcing

Since we had strict guidelines that the candidate has to have eCommerce experience, we ensured to ask these questions upfront and source from known eCommerce agencies and brands to qualify candidates from the first message

Reviewing portfolio

To understand their skills, we asked candidates to present a portfolio of successful emails and to share the strategy as well as results. This allowed us to grasp the full scope of their knowledge

Key Insights That Helped Us Hire The Perfect Candidate

Email Marketing Specialists want to keep their skills sharp, so giving them autonomy and freedom to experiment with different clients or projects is necessary
There are many different elements that go into crafting the perfect email - these specialists cannot be perfect at technical setup, creatives and copywriting. Ensure you have strong creative teams to complement their strong technical skills
Ask for portfolios to gather their level of skill! This will allow you to see if they match with your expectations and help you qualify candidates faster