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In 5 weeks, we managed to find a candidate who matches all the requirements and is able to lead email marketing service initiatives.
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Our goal was to find an Email Marketing Specialist for Public Nectar to take ownership of retention initiatives for different eCommerce clients, from strategy to building better email flows and optimizing performance
To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position
• Fully remote & international team • A wealth of growth opportunities to become and develop into a leadership role • Flexible working time and autonomy over their clients • A diverse portfolio of clients from different niches
• 3 years of experience working with email marketing for eCommerce clients • Strong knowledge of Klaviyo • A good understanding of customer psychology and what makes them convert • Understanding of direct-response copywriting principles
• Data-driven decision making • Focused on consistent research • Strong client-communication skills • Desire to learn and stay on top of trends
Since we had strict guidelines that the candidate has to have eCommerce experience, we ensured to ask these questions upfront and source from known eCommerce agencies and brands to qualify candidates from the first message
To understand their skills, we asked candidates to present a portfolio of successful emails and to share the strategy as well as results. This allowed us to grasp the full scope of their knowledge
• There are many different elements that go into crafting the perfect email - these specialists cannot be perfect at technical setup, creatives and copywriting. Ensure you have strong creative teams to complement their strong technical skills • Email Marketing Specialists want to keep their skills sharp, so giving them autonomy and freedom to experiment with different clients or projects is necessary • Ask for portfolios to gather their level of skill! This will allow you to see if they match with your expectations and help you qualify candidates faster
What is a high-performing team worth to you? Get in touch with us using our simple form.
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