Our Result

In 8 weeks, we sourced, screened, and helped hire a Head of Finance with deep multi-entity reporting experience and the right cultural fit to thrive in Seranova's fast-moving environment.

WEEKS 1-2

Role briefed; sourcing kicked off across DTC and supplement-brand finance peers

WEEKS 3-6

Inbound and outbound screening; 5 candidates presented

WEEKS 7-8

Deep-dive interviews and reference checks, Head of Finance hired 🚀

The Starting Point

Seranova Beauty, a fast-growing anti-aging skincare brand on track to mid-8-figures, needed a Head of Finance who could do more than close the books. They wanted real-time P&L visibility across DTC, Amazon, and subscription. Someone who had already built the kind of systems to support that level of growth and who would actively shape pricing and subscription strategy through financial modeling. CFO-level scope, at a brand that still moves like a startup.

Our Solution

To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position.

Selling Points

Real ownership of the finance function as the brand scales to mid-8-figures
Direct line to a founder who treats finance as a growth lever
Remote-first, flexible, non-corporate culture
A seat at the table for pricing, subscription, and acquisition decisions

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Requirements

Senior finance leadership at an 8-figure DTC, supplement, or beauty brand
Multi-entity reporting experience across US and EU
Track record building real-time P&L systems
Comfortable in a flat, remote, founder-led culture

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Skills We Looked For

Power BI or Tableau fluency, with custom dashboard build experience
LTV/CAC modeling and subscription unit economics
Process optimization, especially around month-end close

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Our Winning Approach

Layered inbound with targeted peer searches

We didn't rely on pure outbound for this one. Senior finance leaders self-select faster than performance marketers, so we used Loxo inbound alongside targeted searches across 8-figure supplement and beauty brands. That let us spot finance leaders who had already built the kind of systems Seranova needed.

Screened for culture fit, not corporate polish

The brief was unambiguous. Flat, remote, weekends-included kind of culture. We screened for finance leaders who already operate that way, not the ones who would resist it.

Key Insights That Helped Us Hire The Perfect Candidate

For founder-led brands at 8-figure scale, the bottleneck is usually that the founder needs a strategic finance peer, not an accountant. Brief the role accordingly.
Inbound sourcing works for senior finance roles when the JD is sharp enough. The bar is in the writing.
The candidate we hired wasn't just a finance person. She was someone who had already turned finance into a growth function at her previous company through real-time dashboards and modeling. That's the difference between a controller and a true Head of Finance.

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