The Starting Point

Seranova Beauty, a fast-growing beauty brand, needed a Head of Operations to scale operations and support its goal of reaching 8 mid-figures. The ideal candidate had to be strategic, experienced in eCommerce, and ready to optimize processes for rapid growth.

Our Solution

To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position.

Selling Points

Flexible working hours because performance trumps “working time”
Clear career growth opportunities in a rapidly expanding brand
Chance to work on innovative beauty products
Fully remote & international team to allow for productive colaboration

Requirements

3+ years of experience working in an operational role for a DTC brand
Proven experience in operations, supply chain management, and customer support optimization
Strong leadership skills with the ability to thrive in a dynamic, remote-first environment

Our Winning Approach

Case studies of challenges

During the interview process, we presented candidates with real-world operational challenges that Seranova was facing (e.g., supply chain bottlenecks, customer retention issues). This allowed us to evaluate their problem-solving skills, strategic thinking, and ability to implement actionable solutions.

Personalized messages

Instead of generic messages, we crafted personalized messages that highlighted Seranova’s mission, growth potential, and the unique impact the Head of Ops role could have. Our message was also tailored to the brand voice. This approach resonated with candidates and increased the response rate.

Key Insights That Helped Us Hire The Perfect Candidate

The best candidates demonstrated a clear ability to streamline processes and improve efficiency. We looked for those who had successfully scaled operations in previous roles, particularly in the eCommerce space.
The right Head of Operations needed to be a strategic thinker who could align operational goals with the company’s long-term vision. We prioritized candidates who had experience leading teams and driving cross-functional collaboration.
Seranova’s success hinges on delivering an exceptional customer experience. We sought candidates who had a proven track record of improving customer satisfaction and retention through innovative support strategies.