Our Result

In 7 weeks, we sourced 10 candidates and helped Norse Organics hire a Lead Copywriter with the rare combination of premium brand instinct and direct-response experience.

The Starting Point

Norse Organics is a premium DTC brand with an aggressive direct-response engine underneath. That combination is what makes the brand work, and it's also what made this hire hard. The brief was clear: a Lead Copywriter who could write to the brand's premium tone AND understand the mechanics of DR - hook, awareness levels, market sophistication, the lot. Most copywriters do one well. We needed both, in one person, who could also lead the function.

Our Solution

To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position.

Selling Points

Leading copy for a premium DTC brand with real budget and real spend
Direct line to the founder
Remote setup with flexible hours
Real creative ownership across email, ads, landing pages, and VSLs

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Requirements

5+ years in DR copywriting for DTC brands at scale
Track record on ads or funnels that actually scaled
Understands awareness levels, market sophistication, and customer mechanism
Comfortable leading a copy function, not just contributing

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Our Winning Approach

Sourced for the rare double-fluency

We screened explicitly for both ends of the spectrum. Pure DR copywriters who couldn't shift tone for a premium brand got cut. Brand copywriters with no DR muscle got cut. We were looking for the rare operator who could do both, and that pool is small.

Cast wide enough to surface multiple finalists

For a hire this specific, presenting fewer than 10 candidates would have been false economy. We made sure the client saw real range so the final pick was a strong YES.

Key Insights That Helped Us Hire The Perfect Candidate

For brands sitting between premium positioning and DR mechanics, the right copywriter is genuinely rare. Don't try to backfill the gap with a brand-only writer or a DR-only writer.
When the candidate pool is tight, a fuller shortlist gives the client confidence. Cutting too tight too early reads like a corner.
The strongest hires often surface across multiple client conversations at once. That's how you know you've got the right person - they'd be right for more than one client, not just yours.

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