The Starting Point

Our goal was to find a strong PPC Specialist for ATTN Labs to take ownership of Google account management for several eCommerce brands to continue scaling them.

Our Solution

To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position.

Our Winning Approach

Strong talent pool

Paid Media positions are always in demand, so build strong relationships with specialists so that you can tap into your network and find the right talent sooner - this is one of the key strategies we utilized for this recruitment

Efficient recruitment steps

It’s important to have an efficient recruitment process when hiring for a Paid Search Specialist - ensure that it’s not too lengthy and it incorporates several touch points with the team as well as a short task

Key Insights That Helped Us Hire The Perfect Candidate

Recognize that in-demand PPC specialists may require additional incentives and benefits to leave their current employment. Highlight the unique advantages and growth opportunities your company offers
Ask questions about recent updates and changes to Paid Search marketing to see if they keep up to date with new trends - this will show you if you can expect someone to continue innovating and stay on top of the changing market
Start building your network of Paid Search specialists early, so that when you are ready to hire, you already have several warmed-up candidates