Although initially the goal was to find one Paid Social Media Buyer, we found two great candidates who met all the requirements for the role.
We were tasked to find 1 Paid Social Specialist for an eCommerce marketing agency called Highrise Marketing.
To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position.
• Fully remote & international team • Opportunities to develop your skills in creative strategy and performance marketing • A dynamic team culture that is extremely supportive and focused on mutual success • Autonomy over client strategies and their growth
• At least 2 years of hands-on experience with Meta, working for eCommerce brands • Experience working with preparing creative briefs for conversion-based ads • Understanding of direct-response copywriting principles • Strong analytical skills
• Ability to participate in the creative brainstorming process • Strong analytical abilities • Research abilities • Effective & clear communication
Paid Social Specialists are in high demand, so it’s important to create a compelling job description to entice them. Highlight how they will contribute to success and how they will be rewarded for it.
To understand if they have the necessary skill set, we asked the candidate to conduct an audit that shows their methodology and strategy. This allowed us to qualify candidates based on practical work and not just interview answers
• Paid Social Specialists want to be part of an agency that values data-driven decisions. Discuss your processes early on and share successful case studies that allow them to see that your company is worth being a part of • Ensure you have a strong creative team to complement the Paid Social Specialists - creatives are a necessary aspect of their success • It can be easy to grow stagnant, and all Media Buyers value growth opportunities. Showcase what kind of opportunities you offer for personal development, such as certifications, workshops, and access to the latest marketing tools
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