The Starting Point

We were tasked to find 1 Paid Social Specialist for an eCommerce marketing agency called Highrise Marketing.

Our Solution

To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position.

Selling Points

Fully remote & international team
Opportunities to develop your skills in creative strategy and performance marketing
A dynamic team culture that is extremely supportive and focused on mutual success
Autonomy over client strategies and their growth

Our Winning Approach

Selling the position

Paid Social Specialists are in high demand, so it’s important to create a compelling job description to entice them. Highlight how they will contribute to success and how they will be rewarded for it.

Skills task

To understand if they have the necessary skill set, we asked the candidate to conduct an audit that shows their methodology and strategy. This allowed us to qualify candidates based on practical work and not just interview answers

Key Insights That Helped Us Hire The Perfect Candidate

Paid Social Specialists want to be part of an agency that values data-driven decisions. Discuss your processes early on and share successful case studies that allow them to see that your company is worth being a part of
Ensure you have a strong creative team to complement the Paid Social Specialists - creatives are a necessary aspect of their success
It can be easy to grow stagnant, and all Media Buyers value growth opportunities. Showcase what kind of opportunities you offer for personal development, such as certifications, workshops, and access to the latest marketing tools