The Starting Point

Dore & Rose, a fast-growing DTC brand on a mission to redefine sleep wellness, needed a Social Media Manager to take full ownership of their digital presence. With a premium product line and an engaged global audience, they were looking for someone who could blend creativity, analytics, and community-building to elevate their brand online.

Our Solution

To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position.

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Selling Points

Global remote setup with flexible hours
Shape and lead the entire social media strategy
Growth opportunities to build out the team and take on a leadership role
Access to continuous learning through conferences and courses

Requirements

3+ years of experience managing social media for DTC brands
Deep understanding of platform nuances (Instagram, TikTok, Pinterest, etc.)
Strong content creation and storytelling skills
Analytical mindset with performance tracking experience

Our Winning Approach

Targeted content creators from lifestyle-driven DTC brands

Instead of generalist social media managers, we focused on those with deep experience in wellness, beauty, and lifestyle - candidates who understood how to build brand love and loyalty at scale.

Prioritized candidates who could blend creativity with performance

We didn’t just want aesthetic feeds. We looked for portfolios with evidence: reels that drove engagement spikes, influencer partnerships that boosted sales, and content calendars aligned with product launches.

Key Insights That Helped Us Hire The Perfect Candidate

By delivering a strong narrative around Dore & Rose’s mission and visual identity, we attracted top-tier creatives who immediately understood how to translate that into scroll-stopping content.
Our pitch made it clear this role wasn’t about just posting content - it was about owning the brand voice, leading strategy, and building community from the ground up.
Candidates were drawn to the brand’s test-and-learn culture, access to training, and openness to experimentation - making it an ideal environment for ambitious creatives who want to scale impact.