Our Result

In 4 weeks, we placed a TikTok UGC Manager who was already hands-on with the platform's actual tooling, and beat candidates twice as senior on paper.

WEEK 1

Role briefed. Active outbound across LatAm TikTok UGC operators.

WEEKS 2-3

Screening calls. Several senior candidates filtered out for shallow tooling experience.

WEEK 4

TikTok UGC Manager hired 🚀

The Starting Point

YesYou wanted a TikTok UGC Manager who could run high-volume creator and affiliate programs on TikTok Shop. The client was specific: real exposure to scale operations (thousands of weekly videos, structured affiliate systems), not just campaign-based influencer activations. They were open to a junior profile if the platform fluency was real. The hardest part was filtering out the strong-on-paper candidates whose actual TikTok Shop experience turned out to be thin.

Our Solution

To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position.

Selling Points

Fast-moving DTC ecommerce brand
Owning TikTok UGC and affiliate strategy end-to-end
Remote, LatAm-friendly hours
Real room to grow as TikTok Shop scales

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Requirements

Direct TikTok Shop or UGC management experience
Comfortable with creator outreach and affiliate scaling
Hands-on with TikTok Shop analytics tools
Strong communication, fluent English

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Skills We Looked For

Time inside Euka, Kalodata, or comparable tools
Sourcing and onboarding creators at volume
Ecommerce performance mindset (ROAS, CVR), not just engagement

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Our Winning Approach

Filtered for tooling, not titles

Most TikTok UGC candidates have campaign experience. Fewer have meaningful time inside TikTok Shop's actual tooling. We screened specifically for that, asking candidates to walk us through their last week inside Euka or comparable platforms. The ones who couldn't, didn't get presented.

Bet on the hungry junior over the polished senior

The hire wasn't the most senior person we presented. They were already inside Euka, already moving fast, and clearly hungry for more. The client wanted exactly that profile and we delivered it, instead of a slower senior who'd need ramp-up time.

Key Insights That Helped Us Hire The Perfect Candidate

For platforms still finding their footing (like TikTok Shop), tooling experience is the sharpest signal of what someone can actually do.
Hungry juniors with hands-on exposure often beat seniors with adjacent but not direct experience.
The right TikTok hire is usually the one already operating at platform speed, not the one writing decks about it.

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